"Beer is Back" Prohibition products

Going through the press kit that Anheuser-Busch sent me for their "Beer is Back" campaign, I find the products that A-B produced during the Prohibition years fascinating. The main reference I have for these from the kit is imagery; what follows are some examples.

Along with non-alcohol Budweiser (think "near beer"), they produced other malt-based and soft drinks. First, Bevo:

Anheuser-Busch Prohibition-era soft drink: Bevo

Then, ginger ale:

Anheuser-Busch Prohibition-era ginger ale

Yes, the tagline says, "Makes an excellent horse’s neck." No, I don’t know what that means.

Of course, like many struggling brewers, A-B produced malt and yeast (but never to be combined!). An example ad for malt:

Anheuser-Busch Prohibition-era Budweiser malt ad

Perhaps the malt syrup could be poured over Anheuser-Busch brand ice cream. Yes, ice cream—another staple produced by brewers, whose vats and tanks and large-scale refrigeration equipment required minimal conversion:

Anheuser-Busch Prohibition-era ice cream trucks

And finally, this next image is so oddball enough that I couldn’t not post it:

Anheuser-Busch Prohibition-era yeast wagon??

No, I have no context for this image whatsoever. But I like it.

One comment

  1. That’s clearly a violation of child elephant protection laws. You can’s put baby elephants to work until they’re at least 8′ tall. Look at the one in the back, it’s so traumatized from the whole thing it’s holding it’s buddies tail to reassure itself.


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