Today’s the day—New Beer’s Eve, Legal Beer Day, however you’d like to call it—when Congress modified the Volstead Act to allow 3.2% alcohol beer legal as a precursor to the full Repeal of Prohibition later in the year.
Shortly before the beer began pouring at 12:01 a.m. on the morning of April 7th, 1933, August A. Busch, Jr., went on national radio (KMOX CBS) to address the nation.
Anheuser-Busch has uploaded that address to YouTube and put together a nifty video with it consisting of their historic imagery and video:
“There is a song in our hearts as ‘Happy Days are Here Again.’ And they are here again for out of a maze of confusion and anxiety has come a beacon light to guide the way to better times.”
One of the first cases of Budweiser was shipped directly to President Roosevelt via air express… this really amuses me for some reason. Maybe it’s the image of a mad dash to get as much beer out to the people as possible as soon as possible… even to the President.