The Brew Site

Banning Bad Elf?

The state of Connecticut is trying to ban Seriously Bad Elf beer because—get this—they think the label might entice children to drink the beer. I kid you not: State wants to ban beer import because of elf on label:

The state believes it would be really awful for kids to see the label on the British import Seriously Bad Elf.

It shows a mean-looking elf with a slingshot firing Christmas ornaments at Santa’s sleigh as it flies overhead.

State liquor regulations bar alcohol advertising with images that might appeal to children. The regulations specifically mention Santa….

Dan Shelton cried foul. After all, his company had no such problems when it sold Bad Elf and Very Bad Elf in previous years. It sells the beer in 30 other states and none have complained.

"We even had a beer called Santa’s Butt last year," Shelton said. "They didn’t notice Santa’s Butt, but they notice this one. How can you miss that big red thing? Minors are not going to be looking to buy beer because Santa Claus is on the label."

That’s a bit much… considering you can barely see Santa on the label at all. Pretty weak, Connecticut.

Via A Good Beer Blog, and Slashfood.