It’s 4.2% alcohol by volume, and (to ruin the surprise) rates higher than Miller Chill on the rating sites.
Appearance: Gold-yellow, white head that fell quickly.
Smell: Same Zima-fruity "limon" aroma as Miller Chill; no real beer character here.
Taste: Really strongly reminiscent of 7-Up, or lemon-lime soda. There’s a "beer" thing more-or-less going on below that—but you might as well be drinking pop.
Mouthfeel: Very light, crisp. A bit watery.
Overall: The 7-Up character is really strong… I could see this appealing strongly to those who don’t like beer, but it’s a little too sweet for my own tastes.