Monthly Archives: March 2012

Received: Cans of Kona Longboard Lager

These came at the end of last week: Three cans of Kona Brewing’s Longboard Lager, along with a tri-fold that tells how to convert the empty can into a pinhole camera, which may well be the most creative insert yet. The Brewery is sending these out as part of their can rollout for PR. Of course, I’ve already extolled the virtue of cans, so I think I’ll grab some bottles of Longboard Lager and do a … Continue reading →

“Yet To Be Named Brewery” is… Crux Fermentation Project

There’s been a series of temporary names attached to former Deschutes Brewmaster Larry Sidor’s new brewery project—856 Brewing, Yet To Be Named Brewery, and now I see on Facebook “Soon to be named Brewery”—and this morning the official name is out: Crux Fermentation Project. Sidor sent me the press release last night, which talks about the new (and a bit unconventional) name: We’re really excited about how quickly the beer world is evolving. It wasn’t … Continue reading →