Long Hammer IPA photos

June 24th, 2007

As promised, here are a couple of photos of the Long Hammer IPA promo samples I received.

I like the packaging; it’s clear and uncluttered. The color scheme works, too.

Cool bottle, too; the label is split into two halves—allowing the raised-glass impression of barley to be prominent. That’s a nice touch; many brewers these days have custom bottles made with the raised-glass impression along the upper have curve of the bottle (you can see that here), but this is the first bottle I’ve seen with the mid-bottle design as well.

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One response to “Long Hammer IPA photos”

1. Steve writes:
   

   if only what went into the bottle was as interesting as whats on the outside of the bottle…. Still looking forward to your review though…

   @ June 24th, 2007 at 14:25