Monthly Archives: April 2006

Press kit packaging

As promised, here are some pictures of the packaging the Heineken press kit came in. It’s actually quite extravagant. The case it came in. Sturdy, lightweight, durable, and really cool. It’s slightly taller than a bottle of wine… I believe it’s a modified wine case. Inside. The beer is sitting in the spot where the wine would ordinarily go. The top right is a heavy-duty Heineken bottle opener. The bottom (flashed out) is a mini-CD … Continue reading →

My first press kit

A while back I was contacted by a marketing group interested in sending out test bottles of a new beer to bloggers—basically a clueful buzz-generating effort that’s been paying off in other venues. I signed up for it, with the understanding that I’d be free to blog anything I wanted about the beer—even if it was negative. Well, I got the package today. Very impressive! I’m going to post some pictures of the packaging later, … Continue reading →

World Beer Cup

I honestly can’t say as I’d paid much attention to the World Beer Cup before today, but I have to respect any beer competition that has "2,221 entries from 540 breweries in 56 countries." Wow. Not to mention 85 different categories of beer. You can get to the full winners list here. Not much else to say, other than this would be an interesting event to visit next year. 🙂 Via Slashfood.


"Cassis" means "black currant" in French… that was the type of Lindemans lambic I opened up this evening. I didn’t do a formal note-taking tasting, because I just wanted to enjoy it without the analysis. (Notes will come next time.) It’s quite good. More tart and drier than the Framboise. I think it would go very well with cheese. And dark chocolate. Definitely a good lambic. Next I think I’ll have to get some Pêche… … Continue reading →

Inversion IPA

So I finally got around to reviewing Deschutes Brewery‘s Inversion IPA. I like this beer quite a lot. It’s a strong, very hoppy ale—dryhopped for seven days in addition to the high hopping already present—totally in-line with the Pacific Northwest style of India pale ales and some of Deschutes’ latest hop creations in general. My tasting notes: Appearance: Deep red copper in color. Bubbles have a soap sudsy look. Some noticeable lacing on the sides … Continue reading →